In addition to the main news in the Web section, we can refine the search by Images, Videos, News, and Books. Depending on the topic you are looking for, the order of these items can change. Here, we can see how Google never ceases to surprise us: welcome to the actual SERP! The filter bar and search toolsīetween the search bar and Google’s SERP, we find search tools and filters.
It’s easy to notice how much its SERPs have changed over time.Īs always, it comes with a minimal style: a simple search bar below the logo, which is often replaced by a doodle.īesides them, there are few other buttons: links to Google’s products and services (Gmail, Google Images, Google Apps, and Google Accounts) and the “customize” feature.īut, to discover Page and Brin’s creature’s real magic, we must type a query. SERPs have evolved and have become much more complicated than a few years ago. Keeping it simple, it’s that page that contains the results that Google (and other search engines) provides to those looking for information about a particular keyword.
It stands for Search Engine Results Page. What is SERP?Īs you can imagine, SERP is an acronym. SERP is a fundamental part of SEO and therefore deserves an in-depth study. Are you taking your first steps in the world of SEO and don’t know where to begin?
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